Dave Asprey

Over the last two decades Dave, the “Father of Biohacking”, has worked with world-renowned doctors, researchers, scientists and global mavericks to uncover the latest, most innovative methods, techniques and products for enhancing mental and physical performance. Dave has personally spent over $2 million taking control of his own biology – pushing the bounds of human possibility all in the name of science, evolution and revolution. The creator of the Bulletproof Diet and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products, Dave’s mission is to empower the entire globe with information and knowledge that unlocks the Super Human in everyone at any age. The proof of these advancements are better sleep, energy, and expanded capacity for all. Be a better partner, parent, provider, and overall human being in every aspect of life. Be Proof. Be Bulletproof.

Through the Bulletproof Diet, Dave has maintained a 100-pound weight loss, improved his sleep cycles, and upgraded his brain, ultimately transforming himself into a better entrepreneur, a better husband, a better father, and overall better human being.

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Human Potential Institute

The Human Potential Institute (HPI) is a global pioneer within the fields of Coach training and human potential development.

Founded in 2015 by Dr. Mark Atkinson MBBS (medical doctor, psychological fitness specialist and human potential teacher) and Dave Asprey (founder of Bulletproof 360 and 40 Years of Zen), the Human Potential Institute has welcomed more than 2500 students from 43 countries into their programs.

Their vision is to empower and equip millions of people worldwide to realize their unlimited potential.

Our mission– to create training programs that radically improve people’s lives.

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Upgrade Labs

Does reaching top cognitive and physical fitness seem elusive? Have you tried everything else with sub-par results? What if achieving peak mental and physical performance was less about pushing your body to work harder and more about using science and technology to unlock your body and mind to function more efficiently?

What if all you needed was a key that only the professional athletes, celebrities, and NASA had until now? We make peak performance accessible and attainable, to any human, for the first time in history.

At Upgrade Labs, we use the same tools and talent as the top 1% to unlock a level of performance that will exceed expectations of what you thought possible.

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40 Years of Zen

40 Years of Zen is a very unique program, so it’s not for everyone and we pre-screen all applicants. The 5 days you spend in the Seattle area during the program are incredibly hard mental work. It requires an open mind, deep emotional dedication and you need to be in a position in life where you can afford to spend $15,000. In exchange, you’ll reap benefits that few will ever experience and save up to 40 years of meditation practice.

My goal is to stimulate demand for this type of training and to eventually get it into each and every high school in the world. This type of training can radically change and improve the way you treat yourself and the way you treat others. I am a different and better father, husband, friend, and executive after having been through it.

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The Dave Asprey Box is a quarterly subscription box for the health-conscious — designed to help you feel, function and live better.  Each box includes premium, all-natural wellness products that are hand-curated by Dave Asprey, the “Father of Biohacking”, himself. No matter how far along you are in your personal health journey, this quarterly subscription box is designed to empower you with more knowledge and greater access to the latest biohacking technology and tools so that you can achieve your wellness goals.

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There’s healthy light and harmful light; TrueDark helps you decipher between the two with premium light-based technology products. This includes the most dynamic junk light blocking glasses on the market that provide a true 24-hour solution for blocking harmful artificial light, as well as patent-pending LED light therapy devices, circadian-friendly lighting solutions, and various accessories. TrueDark works with top industry experts, research scientists, and manufacturers to develop the most innovative light-based products on the market. Given the ever-growing need to live and work seamlessly in our modern world, they have created solutions to help you live in harmony with technology so that you can feel and function your best every single day.

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TrueLight® is a wellness technology brand that is committed to improving health and performance through the use of light. We help the world stop junk light, then recognize and harness healthy light for your sleep-wake cycle, healing, and more. Our products, tools and education help your control the light in your environment. Through the use of patent-pending innovative red-light therapy devices, our goal is to help you look, feel and perform better.

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Homebiotic’s probiotic spray was created to help restore natural levels of soil-based microbes to support a healthy home biome. It creates a probiotic barrier that protects the surface to prevent the source of musty odors, regardless of what is causing them. Keeping your home cleaner at a microscopic level!

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